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日本語 | English | 
Cheers count
45,375ppl
50,000ppl
2016.10.1〜2018.10.1
● Please post pictures of your kampai on Facebook and Instagram.

Upload your pictures of toasts with Japanese sakes on Facebook and Instagram!
It can be a party of friends toasting, two persons toasting or even a picture of you toasting alone!

The location doesn’t matter! Your pictures can be at a picnic, party, barbeque, at home, or your favorite shop!

Whether it is a congratulatory toast, an after-a-hard-day’s-work toast, a cheer-up toast, or simply, Cheers!

Upload a post of your picture toasting with Japanese sakes at any occasion!

Let’s connect and spend a wonderful time together!
Let us toast with Japanese sake today!

Concept

What is the purpose of Sake KAMPAI? Why do we make a toast together with Japanese sake?

Japanese sake has been around since ancient times as an essential part of Japanese culture.
The taste of each Japanese sake expresses each area’s culture, weather and tradition.
However, Japanese sake is now facing a crisis.

Consumers’ spending on Japanese sakes have decreased consistently every year, causing Japanese Sake breweries to be reduced by half in the past 40 years.

If this continues, Japanese breweries may disappear forever in some regions within just 20 years.
For example, if adults were to drink Japanese Sake once per week, just by finishing 720ml bottle of sake,it will help to increase the demand and production of sakes by 1.8 times of the current demand.

If everyone would take some time to participate in Sake KAMPAI, we will be able to protect and conserve Japanese sake.

The purpose of [Sake KAMPAI] ____ is to protect and conserve Japanese Sake as the pride of Japanese Food & Beverage culture.

This is, hence, the purpose of [Sake KAMPAI] Project.

[Sake KAMPAI] project has started in Singapore and Japan since 2014, to toast with Japanese sakes together on 1st October [Japanese Sake day].

“We want to learn more about Japanese sake”
“We want to enjoy this even on a usual day”

were some of the enthusiastic feedback shared by the participants.
It was indeed a heart warming response.
From then on, we encourage our members to post and share about their sakes on our official Facebook and Instagram page 「Sake KAMPAI Let’s toast with Japanese sakes!」

Within a year, there are a total of 10,000 postings by Japanese Sake Lovers.
Let’s grow the circle of Japanese Sake Lovers!

Quick, upload more of your [Sake KAMPAI] posts!
For the sake of our next generation to continue enjoying the goodness of Japanese sake, let us stand by together!

※ What is the “Sake Day” event held on October 1st?

1st October is Japanese Sake day. The tenth sign in Chinese twelve zodiac signs that went to the [West 酉] is similar to the ieroglyph character for the vessels that contain alcohol [酒], so this is how the character sake came about.

In 1978, JAPAN SAKE AND SHOCHU MAKERS ASSOCIATION established 1st October as [Japanese Sake Day] . Since then, Japanese sake events have been carried out in many locations on this day.

Project member

Mariko Kiyonaga

《Profile In Summary》

Born in Fukuoka . Currently lives in Tokyo
5th generation Sake Samurai ・SSI certified Sake Sommelier
WABI International Co., Ltd Managing Director
(URL:http://wabi-international.com/

《In Summary》

“To connect a FUN experience for the FANs.”
To increase double (W) Fun & Fans for Japanese Sake by sharing Japanese culture through Japanese sakes for the sake of our future generation. [The exquisite taste, the enjoyment and the charm of Japanese sakes] is her creed. She is the Japanese SAKE Lover who has visited over 80 sake breweries and tastes over 300 kinds of sakes annually.

Saeko Shimba (Maiden’s name: Saeko Gunji)

《Profile In Summary》

Born in Kanagawa . Currently lives in Shizuoka
Sake Sommelier Junmai Master
Fujinosake Representative
(URL:https://fujinosake.com/

《In Summary》

Together with her husband who is working as the Master Sake Brewer in Doi Brewery which produces sake brand known as“開運Kaiun”, they work to contribute together in continuing the Japanese sake culture. As it is their wish to “To let a first time sake taster to taste the deliciousness of Japanese sake”, they have opened “Fuji’s Sake”Japanese Select E-Commerce Online Shop in 2017. This shop allows the buyer to select sakes from all over Japan, expressing the true tradition and uniqueness of each prefecture to Japanese sake lovers.

Rules for posting

● Please post pictures of your kampai on Facebook and Instagram.

Upload your pictures of toasts with Japanese sakes on Facebook and Instagram!
It can be a party of friends toasting, two persons toasting or even a picture of you toasting alone!

The location doesn’t matter! Your pictures can be at a picnic, party, barbeque, at home, or your favorite shop!

Whether it is a congratulatory toast, an after-a-hard-day’s-work toast, a cheer-up toast, or simply, Cheers!

Upload a post of your picture toasting with Japanese sakes at any occasion!

Let’s connect and spend a wonderful time together!
Let us toast with Japanese sake today!
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