Pass on a piece of our proud culinary culture—sake—to the next generation with the “Sake Kampai!” circle.
Why hold “Sake Kampai!” now? Sake has been a part of the lives of the people of Japan and an irreplaceable
part of religious rituals since ancient times.
Sake was offered to the gods in prayer for good harvests and for the safety of your household. Then,
those that made the offering took the offering of sake and drank it together. The tradition of sake
brewing was passed along as a part of the culture in all regions, and climate and nature features nurtured different flavors.
Sake, part of the souls of Japanese people, is currently facing a crisis. Sake is being made and drunken
at lower levels every year; and over the past 40 years the number of breweries has fallen by half.
At this rate, within the next 20 years, there will be regions within the 47 prefectures where the tradition of sake
brewing has totally disappeared.
Total sake production would increase by 1.8 times if adult men and women were to have a drink of sake once a week.
With “Sake Kampai!”, we can protect Japan’s sake tradition.
That is what “Sake Kampai!” is about. Sake Day—held on October 1st※ an event where participants drink
together—giving us the chance to do just that.
Through daily “Sake Kampai!” to spread this movement, we can have great times while enjoying sake.
Then people around the world will become interested in sake after seeing the ways of the people of Japan.
Then, they will want to drink sake after learning more about the nature, industry, culture and history of Japan,
the place that created its flavor.
If the people around the world, not just in Japan, fell in love with sake, consumption will increase and be
continued by the next generation.
While “Sake Kampai!” is a simple act, it holds a deep meaning. Let’s pass this proud cultural tradition on to the next generation.
